Passionate, irreverent, positive and fun, New Consumer (NC)
exists to champion fair trade and ethical living throughout the world,
and to ultimately change consumer and business behavior by illustrating
the new alternative.
New Consumer was set up in 2002 by Mel Young, who also co-founded the
Big Issue in Scotland and the Homeless World Cup. New Consumer
illustrates the new alternative for consumer and business behaviour in
several forms including a bi-monthly magazine, Fairtrade Guides for
cities across the UK, and Ethical Student Guides.
New Consumer has changed attitudes and behaviours across a variety of industries, including the fashion industry. Having huge global success in their definitive and ethical fashion edition, New Consumer reached London Fashion Week with their innovative, alternative to consumer behaviour.
New Consumer’s wide success illustrates the overall growth of the ethical consumer market. It also demonstrates the strong correlation to support local and independent shops, whilst encouraging big business to take ethical and environmental aspects of trading seriously.
With renowned green journalists as regular writers and high-profile interviews with celebrities, such as Al Gore and Leonardo Di’Caprio, New Consumer continues to expand its up-beat eco-voice to an anticipated 225,000 readers.
New Website
Launched in January, newconsumer.com tops Google News with its authoritative voice in ethical consumerism and good business practice, with traffic coming from all over the globe. The number of unique visitors is already at 20,000 a month and growing as they have just launched NC TV, Ethical Pages, Gallery, Competitions and MyNC. The plan is to extend the interactivity of the website and create a leading community for the ethically minded.
New Consumer has changed attitudes and behaviours across a variety of industries, including the fashion industry. Having huge global success in their definitive and ethical fashion edition, New Consumer reached London Fashion Week with their innovative, alternative to consumer behaviour.
New Consumer’s wide success illustrates the overall growth of the ethical consumer market. It also demonstrates the strong correlation to support local and independent shops, whilst encouraging big business to take ethical and environmental aspects of trading seriously.
With renowned green journalists as regular writers and high-profile interviews with celebrities, such as Al Gore and Leonardo Di’Caprio, New Consumer continues to expand its up-beat eco-voice to an anticipated 225,000 readers.
New Website
Launched in January, newconsumer.com tops Google News with its authoritative voice in ethical consumerism and good business practice, with traffic coming from all over the globe. The number of unique visitors is already at 20,000 a month and growing as they have just launched NC TV, Ethical Pages, Gallery, Competitions and MyNC. The plan is to extend the interactivity of the website and create a leading community for the ethically minded.
