Advertisers Without Borders is focusing on behavior change, prevention and social awareness. The campaigns developed by the Advertisers Without Borders Network cannot be hired or developed by the advertising agencies or companies who employ volunteers for their commercial work. This project creates effective campaigns and facilitates the commitment that advertising professionals have with society and their support to socially oriented organizations. The main requirement to join the Network is to be an advertising professional and to have a true commitment to making a difference in society.