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PEOPLEPRODUCTS123 (INT)
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PeopleProducts123 is a collaboration between artist Amanda Eicher and the AntiAdvertising Agency, providing shoppers with alternate labels for everyday commodities. The new packaging highlights the stories of workers who have been involved in the production of the featured item. Examples include the story of Yaneth, a 21-year-old poet who lives in a rural town in El Salvador where she oversees farm laborers as a part of the community's sugarcane cooperative. Or Rosa, a teacher who helps bring child workers back into the school system after harvest season.

PeopleProducts123 works on the principle of shopdropping - items, often artist-made goods, are clandestinely left in retail environments. Visitors to PeopleProducts123 can print out their own labels and packaging for goods, customize and assemble them, and drop them in stores anywhere. 

Whether by visiting the site and reading or printing out materials, or by designing new materials and adding new stories to this archive of worker histories, participants in PeopleProducts123 help to deepen the connection between the everyday objects we use (light bulbs, soft drinks, vegetables) and the places and people who are intimately involved with their production. 

 

 
 
 
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