Run by volunteers, BIG is a dynamic coalition defined by a geographic area and a common goal: to make Bloor Street from Dundas West to Christie a better place by building a healthy community. BIG is a community action project to mobilize local participation by initiating creative strategies for community development. BIG represents: resident associations, BIAs, cultural producers, creative activists, social service agencies, and stakeholders of the ‘at risk’ community.

BIG formed in 2006 to increase the capacity of the community to address a number of complex social issues. Community leaders from an area spanning two City wards on Bloor Street came together to form The BIG coalition, an umbrella organization that defines a new locality. The strategy by unifying the smaller regions to make one BIG Bloor is that small steps make big change.

One highlight of their work is The BIG Festival .