Designers against Aids (DAA) is a project of non-profit organisation Beauty without Irony that was founded in 2004 to raise HIV/AIDS awareness in the international media and towards the general public, more specifically towards young people in the industrialised countries.

They do this by asking famous and emerging fashion designers, musicians, artists and other celebrities to create designs that they then print on items such as t-shirts, sweaters, underwear, beachwear, condom boxes, ringbinders, etc 

They also take part in collaborations, most recently with H&M in 'Fashion against AIDS' that was sold in 27 countries worldwide. 

The DAA logo -that's part of every item- features their website url, enabling people to find recent information on HIV/AIDS on the 'Links' page there. The DAA fashion collections are made of organic cotton in a Fair Trade community in India with the help of German company Sense Organics.