Collective Lens promotes social change with photography. Viewers can upload a photo and help bring awareness to important issues around the world, inspiring others to become involved.

The main goal is to educate and inform the public on important issues around the world, and connect individuals to organizations. Nonprofits and NGOs from around the globe can create a profile for their organization, and relevant photos will point viewers towards information on how they can help.

Photographs and writings by both professional and ameteur photographers and authors can be found on Collective Lens. Individiuals are highly encouraged to participate in this evolving form of publicly contributed journalism. Organizations and individuals can find partners for projects and communicate about ongoing issues via the Collective Lens forums, blog, or social network.