Consumer Aware is a website that allows visitors to explore the environmental and social consequences to their purchases... one product at a time.

 Consumer Aware is free and open to everyone.

It aims to have every product, service, brand, and company in the global marketplace annotated. Along with the user-generated listings, users can also rate products and discuss topics in forums.

The site's user-generated content creates an entirely new way for us to interface with the things we consume. It allows us to view our purchases through a new lens, one where the dimensions beyond the shelf are more immediate and actionable.

The site is currently being prototyped and we are hoping for a beta version sometime this summer.

USE WHAT IS DOMINANT IN CULTURE AND CHANGE IT QUICKLY
Jenny Holzer, artist