Good 50×70 is an initiative to promote awareness amongst the creative community of the power they have to be a force for common good. It is a creative competition based on briefs provided by charities on seven issues which affect thousands of people around the world. Good 50×70’s is not simply a competition, it aims to produce work that really makes a difference.

At Good 50 x 70 they believe that the communications industry is the best in the world at grabbing people’s attention and getting them to act on what it says:

"If you ask most people, they’ll say that advertising, and the communications industry as a whole, sells people things they don’t need and can’t afford. It might be occasionally entertaining, but by and large it’s fundamentally wrong and unnecessary. As we work in it, we’d prefer to focus on the positive side. The communications industry is also the best in the world at grabbing people’s attention and getting them to act on what we say. The aim of Good 50×70 is to use these skills to highlight more important things than beer and trainers."

Entrants are asked to design posters and the posters selected by the jury of graphic design luminaries as the best will be given to the charities to use for potential campaigns and exhibited around the world.

Last year Good 50×70 surpassed all expectations for its debut edition and received 1659 entries from all over the globe. Exhibitions of the best posters were held at the prestigious Triennale Gallery in Milan and Istanbul Design Week before touring Italy.

Workshops at design schools and colleges were run alongside the competition to promote the value of social communication to the young creatives who will be responsible for the next generation of communication.

This year the scope of the competition has widened to include more charities (Unicef and WWF joined Amnesty, Amref, Emergency, Greenpeace and Lila) providing briefs and a bigger jury of leading designers. There are 7 briefs from 7 charities on 7 issues that affect thousands of people around the world.: Child mortality, Global warming, Human rights violation, Hunting, STDs, War victims, and Water scarcity.

Good 50×70 is open for entries from February the 18th, 2008. The entries close on midnight April the 20th, 2008.

The competition is endorsed by AGI, ICOGRADA, BEDA, ADI and AIAP.

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