F.R.U.I.T. takes up the challenge of elevating the ecological knowledge of consumers and encouraging a way of life that is friendly to the environment. It aims at exploring the modern city and its connection to the world - via fruit!
At Free Soil, they want consumers to be conscious of the entire life of a product, from production to utilization, and not just what we all see in the stores: "Consumers must be aware that every phase of a product's life influences the environment and ourselves."
While cities are often seen as set aside from nature, we aim to investigate the agriculture which feeds urban dwellers. For Beyond Green, Free Soil used oranges as a vehicle to explore the complex relationships that make up the worlds Food Systems.
The F.R.U.I.T. wrappers are to be disseminated throughout the food chain. By piggybacking on oranges, information will be carried through the food system and into the hands of consumers. The Wrapper holds information on a variety of aspects concerning food movements, transport and urban farming. You can download them in the project's website.
Through this F.R.U.I.T. wrappers, the website, and a traveling installation, Free Soil informs people about alternative food systems and local food movements. It has been exhibited in the Smart Museum, Chicago USA Beyond Green: Towards a Sustainable Art, 2005, and in the Museum of Art & Design, New York USA.
At Free Soil, they want consumers to be conscious of the entire life of a product, from production to utilization, and not just what we all see in the stores: "Consumers must be aware that every phase of a product's life influences the environment and ourselves."
While cities are often seen as set aside from nature, we aim to investigate the agriculture which feeds urban dwellers. For Beyond Green, Free Soil used oranges as a vehicle to explore the complex relationships that make up the worlds Food Systems.
The F.R.U.I.T. wrappers are to be disseminated throughout the food chain. By piggybacking on oranges, information will be carried through the food system and into the hands of consumers. The Wrapper holds information on a variety of aspects concerning food movements, transport and urban farming. You can download them in the project's website.
Through this F.R.U.I.T. wrappers, the website, and a traveling installation, Free Soil informs people about alternative food systems and local food movements. It has been exhibited in the Smart Museum, Chicago USA Beyond Green: Towards a Sustainable Art, 2005, and in the Museum of Art & Design, New York USA.
